Alanya Region Traditions
In the Alanya region, the intersection of diamond and gold is more than a display of luxury; it is a meticulously preserved social contract. While gold represents the "safety net" and family heritage, diamonds have emerged as the "modern sparkle" that defines a person’s current status.
- The "Golden Foundation": 22k Purity
- The "Diamond Revolution": 14k & 18k Modernity
- Always check for the Hallmark (916 for 22k, 750 for 18k)
While gold is for the "vault," diamonds are for the "vision." In Alanya, diamonds are almost exclusively set in 14k or 18k gold (yellow or white) to provide the structural strength that 22k gold lacks. The "Hürrem" Cut: A uniquely Turkish diamond tradition is the "water-drop" or pear-shaped setting. Inspired by Ottoman royalty, these rings and necklaces feature a large central stone—often an emerald or ruby—encircled by a "halo" of brilliant-cut diamonds. Engagement Evolution: Traditionally, Turkish couples exchanged simple gold bands (Alyans). However, 2026 trends in Alanya show a massive shift toward diamond solitaires, specifically with "East-West" settings (horizontal orientations) which are a favorite in the city’s high-end boutiques.
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Tradition in business
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Gold, silver, platinnum, diamonds, earrings, waches and accesories in a more than wide offer.
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Older gold houses in Alanya have proven a good record of decent price policies and productive negotiation.
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Wedding Rings
During the Nişan (engagement), the couple wears their rings on the right ring finger, connected by a red silk ribbon that is cut by an elder. On the wedding day, the ring is often moved to the left hand, though many locals in the Antalya region choose to keep it on the right as a nod to tradition.
n Alanya, a gold ring is rarely just a piece of jewelry; it is a wearable archive of a person's life story. Whether it's the heavy 22k band of a grandmother or the diamond-encrusted white gold of a modern bride, the rings found in Alanya’s jewelry quarter represent a bridge between ancient Anatolian customs and contemporary Mediterranean luxury.
Golden Necklaces
In the Alanya region, a gold necklace is the ultimate "statement piece," blending personal history with a very practical approach to wealth. Whether it’s a delicate chain for daily wear or the heavy, ornate pieces worn by brides,
The Anchor of the "Takı" Tradition. While gold rings and bracelets are common gifts, the necklace is the centerpiece of the Turkish Takı (jewelry) ceremony. In Alanya, it is traditional for the groom’s family to present the bride with a substantial gold necklace. These are often 22-karat gold, chosen because high-purity gold retains its value and is easily liquidated in times of need. A long, heavy necklace—often reaching the chest—signifies the strength and support of the extended family.
Golden Earrings
In Alanya, gold earrings are often the very first piece of jewelry a person ever owns. From the tiny studs gifted to infants to the dramatic, shoulder-grazing "chandeliers" worn by brides, earrings in this region are seen as essential frames for the face—and essential assets for the future.
The First "Gold Standard". The tradition begins early. In Alanya, it is common for baby girls to have their ears pierced and be gifted a pair of 22k gold studs by a grandmother or aunt. These are almost always high-karat gold to avoid irritation, but they also serve as a symbolic "first investment" in the child's life. These early earrings often feature a tiny Nazar (Evil Eye) bead or a simple gold ball, meant to protect the child from the "gaze of others."
White Gold
In the jewelry quarters of Alanya, white gold is often described as the "modern diplomat." While the region’s historical heart beats for the deep, buttery yellow of 22k gold, white gold has carved out a significant niche as the preferred choice for contemporary luxury, engagement culture, and gemstone settings.
The "Quiet Luxury" Trend: In 2026, the global shift toward "quiet luxury" has hit the Turkish Riviera. White gold is more discreet than yellow gold; it offers the prestige of precious metal without the immediate "flash" of traditional 22k jewelry. Durability for the Active Lifestyle: White gold is naturally harder than high-karat yellow gold. For those spending their days on yachts or at the Cleopatra Beach, white gold rings and bracelets are less prone to the scratching and bending that can affect soft 22k yellow gold.
Watches
In Alanya, the tradition of "precious watches" is where the region's ancient love for gold meets the precision of modern engineering. While a gold necklace might represent family heritage, a high-end timepiece is the local symbol of "having arrived." In 2026, as the city matures into a luxury destination for Mediterranean yachting and high-end tourism, the watch market has evolved into a sophisticated blend of investment-grade horology and boutique hospitality.
The Alanyan "Watch Culture". Unlike the fast-paced retail environments of Europe, buying a precious watch in Alanya is a slow, ritualistic process. The "Host" Mentality: In the high-end boutiques along Keykubat Boulevard or the Damlataş district, you won't just find salespeople; you’ll find collectors. It is common to spend an hour discussing the movement of a watch over tea before even discussing the price. Gold as the Standard: Reflecting the local "Golden Tradition," yellow and rose gold watches are currently outperforming stainless steel in Alanya for 2026. Locals view a gold Rolex or Omega not just as a tool, but as "portable property" (taşınabilir mülk).
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Jewellers

Șaban Güler
Goldsmith
Jane Gray
Assistant Jeweller
Anne Markus
Shop OwnerContact
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Alanya
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